Revolutionising Student Recruitment

Aston University is a top choice for students from more than 120 countries. The university’s campus is well-known for its safe and welcoming environment, which is highly valued by its diverse global community. As such, Aston University places great importance on its recruitment and student outreach processes.  

To provide the best service to its students and university, Aston University wanted to integrate its recruitment partners into its CRM (Customer Relationship Management) portal, creating a single system. To allow the university to own the performance of its pipeline and manage the student journey more effectively.  

To achieve this, Aston University needed to focus on understanding its data, including surfacing rich data on its target student segments. In addition, it needed to obtain data on student interactions and needs through the whole student lifecycle from pre-application to alumni.  

The Dynamics implementation will provide invaluable insights, enabling informed decision-making for future recruitment efforts and the holistic student experience. Consequently, Aston University can ensure a better student journey, develop more effective business plans, and leverage analytics tools to their fullest potential.